Project

PACKAGING | Secured Delivery Logistics

Client requirements

The client is a a small trucking company from rural central Texas wanting to compete directly against the "big boys" in trucking.

His mandate: "take the logo you did last year and put it on my new trailer."

Design Comments

Packaging is always a challenge: every product is different and the requirements and often government regulation allow little room for error.

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The design strategy:

You must stand out in a good way to compete. Sure, it is packaging for the new trailer, but it also is, business cards, bill of ladings and invoices and envelopes: the rule of thumb, I said: "do it right if it has your logo anywhere near it or on it." The end result: with this graphic on his new trailer, his job-broker told him "I can now book major trade show exhibits for you that before I could not."